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☆ 7 of the best scents to wear this spring, according to professional perfumers
▼ + stars: | 2024-04-06 | by ( Cheyenne Lentz | ) www.businessinsider.com time to read: +5 min

Silent florals continue to be popularMany familiar scents from the garden, including lilac, are popular in spring fragrances. Citrus and fruity scents have uplifting and refreshing qualitiesFresh culinary scents including citrus and other fruits are popular notes for spring fragrances. Oscar Wong/Getty Images"Citrus scents are always popular for spring, as they bring a refreshing and uplifting feel," Gavarry said. Indulgent scents, such as vanilla, are on the riseToday's consumers are being drawn to scents that delight and allow you to escape, according to Gavarry. With that, there has been a growing interest in scents that are more indulgent and pleasurable, and this will likely continue through spring.

Persons: —, perfumers, Clement Gavarry, Rodrigo Flores, Roux, Tom Ford, Woody, Gavarry, florals, Christophe Lehenaff, hyacinth, Flores, Oscar Wong Organizations: Service, McKinsey & Company, Business, Inter Parfums, Dolce Locations: Givaudan, Swiss, gardenia

☆ The Mad Perfumer of Parma
▼ + stars: | 2024-03-19 | by ( Molly Young | ) www.nytimes.com time to read: +1 min

“Parmesan” is, by the way, the correct (Anglicized) way to refer to a person from the city of Parma, which is in the Emilia-Romagna region of Italy, just below the knee of the boot. Parmesan is also, of course, the name of the province’s most famous edible contribution to humanity. Other contributions include Parma ham, the film director Bernardo Bertolucci, the conductor Arturo Toscanini and Pietro Barilla of Barilla pasta (the dark blue box at your local supermarket, not to be confused with the medium-blue box of De Cecco, which is from Abruzzo). Parma is a city of inventive door knockers and narrow streets that become belligerently slippery after one instant of rain, and racks upon racks of men’s underwear in innovatively bizarre cuts and fabrics. In the city center, it is easier to buy a bottle of scent, high-end or low, than it is to buy a carton of milk.

Persons: “, Bernardo Bertolucci, Arturo Toscanini, Pietro Barilla Locations: Parma, Emilia, Romagna, Italy, Abruzzo, Grasse

☆ How Azzi Glasser uses fragrance to help Hollywood celebrities tell a story
▼ + stars: | 2024-03-07 | by ( Susan Griffin | ) edition.cnn.com time to read: +6 min

Her character was a chain-smoking alcoholic psychiatrist, but Bonham Carter hadn’t gone “method”; she had simply spritzed herself with a bespoke fragrance created specifically for her by fragrance designer Azzi Glasser. Now, a bespoke fragrance from Glasser can cost up to £15,000 ($19,000), though she also offers a lower-priced collection of fragrances to enable people to discover their own fragrance DNA. To play King Henry VIII in upcoming movie Firebrand, actor Jude Law told Azzi Glasser he wanted to smell exactly like the king would have, despite knowing it would be repulsive. “As actors know, fragrance can transform you and take you on a journey. It opens up passages and doors in the brain, working through the olfactory system to bring out emotions,” noted Glasser.

Persons: Helena Bonham Carter, Bonham Carter hadn’t, Azzi Glasser, Enid, Glasser, ”, Bonham Carter, Enid Blyton, Harry Potter ”, “ Alice, Miss Havisham, Azzi “ Helena couldn’t, Alicia Vikander, Noomi Rapace, Damian Lewis, Orlando Bloom, Stephen Fry, Kylie Minogue, Adam Lambert, Johnny Depp, ” Depp, Barnabas, “ Azzi, “ We’ll, I’ll, Jude Law’s, ulcerated Henry VIII, King Henry VIII, Jude Law, Jude, “, Pope, ‘, Henry, ’, Brad Pitt, Julia Roberts, Leonardo DiCaprio, Austin Butler, Kaia Gerber, Cindy Crawford, Rande Gerber, David Linley, Princess Margaret, Antony Armstrong, Jones — Glasser, Cindy Crawford's, Azzi “ David Organizations: CNN, Azzi Locations: London, ”, Wonderland, India

☆ Smell the Music: Inviting a Perfumer Into the Concert Hall
▼ + stars: | 2024-02-23 | by ( Joshua Barone | ) www.nytimes.com time to read: +1 min

It was time to smell Scriabin’s “Prometheus: The Poem of Fire.”This music, from 1910, has an element of synesthesia in its score, which calls for a color organ — a keyboard instrument that projects lights of a dozen hues — along with a full orchestra, a piano soloist and a choir. But in October at Davies Symphony Hall, the home of the San Francisco Symphony, the piece was being prepared with an additional sense in mind. Onstage, the pianist Jean-Yves Thibaudet practiced his solo part in “Prometheus,” which the San Francisco Symphony will perform March 1 through 3, while the conductor Esa-Pekka Salonen listened attentively to the wooden vortexes as they were being tested; the sound they made while emitting smoke, he noticed, was nearly a G.Mathilde Laurent, Cartier’s longtime perfumer, who had designed the scents, double-checked notes on her iPad. For this day’s test, without the orchestra, she wanted to be sure the diffusers were timed to match the music. So they were going to play a recording overhead.

Persons: Jean, Yves Thibaudet, Pekka Salonen, attentively, Mathilde Laurent, Cartier’s, perfumer Organizations: Davies Symphony Hall, San Francisco Symphony, San Francisco

☆ How Chanel No. 5 Became a Necklace
▼ + stars: | 2024-02-07 | by ( Lindsay Talbot | ) www.nytimes.com time to read: +2 min

In 1920, following the successful launch of her couture house in Biarritz, France, and her subsequent move to Paris’s Rue Cambon, where she opened her flagship boutique, Gabrielle “Coco” Chanel decided to create her first fragrance. She commissioned the French Russian perfumer Ernest Beaux to develop “a woman’s perfume, with a woman’s scent” — which, unlike most single-note options of the era, had a bold floral composition. Months later, he presented Chanel with an array of aromatic vials, and she chose the one labeled five. The bottle was topped with a square glass stopper with two interlocking sans-serif C’s, marking the debut of Chanel’s now-iconic logo. In 1924, the stopper was redesigned as a bevel-cut octagon, but it has otherwise remained largely the same for the past century.

Persons: Gabrielle “ Coco ” Chanel, Ernest Beaux, Chanel, Beaux, “, men’s toiletries, —, Boy Capel Locations: Biarritz, France, Russian, Grasse, Madagascar, Brazilian, —, Chanel’s

MILAN/PARIS, Sept 19 (Reuters) - Gucci creative director Sabato De Sarno takes to the runway in Milan on Friday, in a high-stakes designer debut for the Italian label’s owner, French luxury group Kering (PRTP.PA). De Sarno’s Gucci catwalk presentation – one of the industry’s most highly-anticipated shows this year – will serve as an aesthetic reset for the brand, aimed at reigniting sales, but it is also the first major test of a sweeping overhaul at Kering. The group has also taken steps to broaden its revenue sources, announcing plans to buy high end perfumer Creed in June and a 30% stake in fashion label Valentino in July. “We don’t think that a margin reset would be badly received by the market,” said Carole Madjo, analyst with Barclays. Reporting by Mimosa Spencer and Elisa Anzolin Editing by Tomasz JanowskiOur Standards: The Thomson Reuters Trust Principles.

Persons: Gucci, Sabato De Sarno, De Sarno’s Gucci, Valentino, Louis, Jean, Francois Palus, Marco Bizzarri, De Sarno’s, Bizzarri, Alessandro Michele, De Sarno's, Sabato De Sarno's, ”, Carole Madjo, Daria Werbowy, Luca Solca, Bernstein, Mimosa Spencer, Elisa Anzolin, Tomasz Janowski Organizations: MILAN, Louis Vuitton, Dior . Group, Gucci, RBC, Barclays, De, Thomson Locations: PARIS, Milan, Kering

[1/2] Cars are shown lined up at the valet parking area outside the Creative Artists Agency building in Los Angeles, California, September 24, 2012. REUTERS/Jonathan Alcorn Acquire Licensing RightsPARIS, Sept 7 (Reuters) - French luxury goods billionaire Francois-Henri Pinault has reached an agreement for a majority stake in Creative Artists Agency (CAA), adding Hollywood's premiere talent agency to his family empire which spans fashion, wine and contemporary art, parties involved said on Tuesday. The presence of stars like Beyonce, Zendaya and Rihanna have become key to drawing the spotlight to fashion shows, and Kering's larger rival LVMH(LVMH.PA) recruited Pharrell Williams to head menswear designs for Louis Vuitton. TPG first invested in CAA in 2010 and, in 2014, increased its stake to 53% in a deal valuing the agency at $1.1 billion. Global investment firm Temasek will remain a minority investor in the agency while CMC Capital will remain a "strategic partner", according to a statement.

Persons: Jonathan Alcorn, Francois, Henri Pinault, Pinault, Gucci, Beyonce, Zendaya, Rihanna, Pharrell Williams, Louis Vuitton, Pinault's, Salma Hayek, Valentino, perfumer, Bryan Lourd, Kevin Huvane, Richard Lovett, Lourd, Sudip Kar, Mimosa Spencer, Dawn Chmielewski, Jonathan Oatis, Tomasz Janowski, Timothy Gardner Organizations: Creative Artists Agency, REUTERS, Rights, CAA, Artemis, TPG, Global, CMC Capital, Thomson Locations: Los Angeles , California, Los Angeles, Hollywood, Temasek, Paris

☆ ‘The scent of eternal life’ resurrects an ancient Egyptian aroma
▼ + stars: | 2023-09-02 | by ( Ashley Strickland | ) edition.cnn.com time to read: +6 min

A long time agoDammar resin, an ingredient used in embalming, appears next to a bottle of the recreated ancient scent. When the ice disappears, the bears are forced to go on land and attempt to survive without access to food. The planetary nebula, an enormous cloud of cosmic gas and dust, is home to the remnants of a dying star. See images from around the world showcasing this rare sight, which won’t happen again until 2037. They find wonder in planets beyond our solar system and discoveries from the ancient world.

Persons: Barbara Huber, balms, ”, James Webb, Shashwat Harish, Kathy Moran, Ashley Strickland, Katie Hunt Organizations: CNN, Moesgaard Museum, Max Planck Institute of Geoanthropology, James Webb Space Telescope, ESA, Webb, NASA, — Pilots, CNN Space, Science Locations: Egypt, Indonesian, Flores, London, Italy, Florida, India

☆ 3,500-year-old ancient Egyptian mummification balm aroma recreated
▼ + stars: | 2023-08-31 | by ( Ashley Strickland | ) edition.cnn.com time to read: +8 min

CNN —Scientists have decoded an ancient aroma by identifying the ingredients used in Egyptian mummification balms — and resurrected the scent. The exact recipes used in the mummification have long been debated because ancient Egyptian texts don’t name precise ingredients. The new findings suggest that the relatively complex balms used in Senetnay’s preservation may have been the beginning of a trend of more elaborate ones used later on. Dammar resin, an ingredient used in embalming, appears next to a bottle of the recreated ancient scent. “The scent of eternal life” will be part of an ancient Egyptian exhibit at the Danish museum that opens in October.

Persons: ”, Barbara Huber, ” Huber, Pharaoh Amenhotep II, Pharaoh Thutmose III, Amenhotep II, Senetnay, Christian Tepper, Howard Carter, Carter, Pharaoh, Nicole Boivin, Carole Calvez, dammar, it’s, ” Boivin, Dammar, Sofia Collette Ehrich, Huber, Barbara Huber “, “ Organizations: CNN —, Moesgaard Museum, Max Planck Institute of Geoanthropology, Max Planck Institute, Geoanthropology Locations: Denmark, Egypt’s Valley, Germany, “, Hannover, India, Southeast Asia, Europe, Saqqara

☆ What does Elon Musk's 'Burnt Hair' perfume really smell like? We asked our newsroom to do a blind test of the new fragrance.
▼ + stars: | 2023-07-30 | by ( Lakshmi Varanasi | Sarah Jackson | ) www.businessinsider.com time to read: +6 min

Elon Musk's Boring Company launched a $100 perfume called "Burnt Hair" in October. Last October, he added "perfume salesman" to his list when he began selling a scent called "Burnt Hair" to the world. The unisex fragrance is sold through The Boring Company, where it was originally listed for $100. Upon sniffing Burnt Hair directly from the bottle he concluded that it actually smelled better than most perfumes. "It's pretty gross…It does smell like burnt hair."

Persons: Elon, Elon Musk, Musk, it's, Boring, Madeline Renbarger, Nathan McAlone, Darius Rafieyan, Rafieyan, Taylor Rains, Meghan Morris, Maddie Berg, who'd, Brad Davis, Tim Levin Organizations: Elon Musk's Boring Company, SpaceX, The, Company, Twitter, The Boring Company, eBay, Boring Company, Boring, Aviation, Transportation Locations: Colorado

☆ So You Want to Smell Like a Skunk. Why Offbeat Perfume Is Trending
▼ + stars: | 2023-02-04 | by ( Amber Kallor | ) www.wsj.com time to read: 1 min

“YOU SMELL interesting,” is the best compliment you can give Katya Roelse. “I don’t think perfume is just about smelling good, it’s about being provocative and starting a conversation,” said the 47-year-old professor in Newark, Del. Some of her favorite fragrances include whiffs of brown tape like Comme des Garçons’s eponymous eau and potato like DSH Perfume’s Starry Nightshade. Unlike mass fragrances that rely on celebrities and sex to drive sales, new niche scents entice olfactory sophisticates with eyebrow-raising names (like Dead Dinosaur) and unusual notes (like tar). Some people care “more about their pleasure than emulating a celebrity,” said New York perfumer Frank Voelkl, who’s had a hand in such hyped scents as Ariana Grande’s Ari.

☆ Remy Cointreau to enter perfume market at 5,500 euros a bottle
▼ + stars: | 2022-10-21 | by ( Dominique Vidalon | ) www.reuters.com time to read: +3 min

A view shows a Baccarat crystal perfume bottle made for Maison Psyche fragrance, a luxury perfume by French spirits group Remy Cointreau in this picture released by Remy Cointreau on October 21, 2022. Alice Fenwick - Remy Cointreau/Handout via REUTERSPARIS, Oct 21 (Reuters) - Known for its prized Louis XIII cognac, Remy Cointreau (RCOP.PA) is entering the luxury fragrance market with the launch of Maison Psyche, an upscale perfume house that will sell scents starting at 5,500 euros a bottle. The French spirits group will draw on its experience in blending and ageing spirits, as well as marketing to high end clientele, as it seeks to tap into affluent consumers' thirst for exclusivity. The new business could be “potentially strategic,” Remy Cointreau chief executive Eric Vallat told Reuters. Remy Cointreau's Maison Psyche was born from the collaboration of Baptiste Loiseau, Cellar Master of Remy Martin and Sophie Labbe, Principal Perfumer of Switzerland's fragrance group Firmenich.

☆ Goop is now peddling a vagina-scented candle for $75, and it sold out within hours
▼ + stars: | 2020-01-10 | by ( Quispe López | ) www.businessinsider.com time to read: +2 min

According to the Goop website, the candle started as a joke between Paltrow and professional perfumer Douglas Little and has notes of geranium, citrusy bergamot, and cedar. The website says the candle is perfect for putting "fantasy, seduction, and a sophisticated warmth" into the atmosphere. Even the vagina-esque promotional poster stirred up confusion amoung Twitter users. And Twitter users weren't thrilled about the concept that there even is a universal vagina scent. "This Smells Like My Vagina" reportedly sold out within hours.

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